March 24, 2004

By: Matt Arp
Website: http://www.1st-in-hdtv.com

Davis taps Focus as exclusive international supplier of video

FOCUS Enhancements announced today an agreement with DAVIS AS of Norway, the #1 maker of home theater video projectors in Europe, under which DAVIS dealers and distributors will offer TruescalerOne, a video scaler/line quadrupler co-branded by the two companies and manufactured by FOCUS. FOCUS officials said the agreement, the first major international distribution pact for the company's home theater product line, covers DAVIS resellers in 35 countries and makes FOCUS the only scaler officially endorsed by DAVIS.

"DAVIS selected FOCUS as a partner because of the company's leading position in the video scaling market, their ability to listen to customer requirements and the supportive and responsive attitude which has been demonstrated by Focus representatives," said Rune Bjerkestrand, Vice President Product & Marketing Management at Davis. "FOCUS is the first partner to be selected under the DAVIS Preferred Application Partner Program. This program has been established for the purpose of giving DAVIS distributors, dealers and end-users products that give added value to the DAVIS projectors, something which really is a true case with the TruescalerOne".

A video scaler is a component used with a video projector to enhance video signals coming from a VCR, DVD player, satellite receiver, cable, or other source. The result is a signal that is projected at the highest native resolution possible resulting in images which are accurately proportioned, exceptionally sharp and vivid, and free of flicker and other artifacts.

Author Notes:

Matt Arp contributes and publishes news editorial to http://www.1st-in-hdtv.com.  Great information on high definition, plasma, projection, LCD TV's plus home theaters and more.